We makeculturemove.
We build influencer and creator campaigns that earn attention instead of buying it — the work behind brands like Dove, Nykaa, Vivo and Converse.
We don'tchaseattention.We buildthe reasonit moves.
Reach is a number. Relevance is a position. We find the creators a culture already trusts, and give them something worth making — so the work travels further than the media behind it.
Work delivered for
A short list of the brands our team has run influencer and creator campaigns for — from beauty and wellness to streetwear and FMCG.
- Dove — Real-skin advocacy carried by creators their audience already trusts.
- Nykaa — Creator activations that turned beauty drops into cultural moments.
- Coca-Cola — A global brand made into a local conversation through creators.
- vivo — Camera-first device storytelling built for the feed, not the billboard.
- CONVERSE — Street-culture partnerships, back on the people shaping style.
- traya — Full-funnel creator storytelling for a results-driven routine.
- Glenmark — Health and wellness influencer programmes built on credibility.
- minimalist — Skin-science explained by creators, for an audience that reads the label.
- BEARDO — Bold male-grooming content built for conversion and swagger.
Capabilities
Campaigns
- Launch skincare-led products in a category drowning in filtered, over-promised beauty content.
- Audiences no longer believe perfect skin. They believe people they already follow telling the truth about their own.
- Lead with real-skin creators whose communities trust them, and let the product prove itself inside their own voice rather than a brand script.
- Coordinated end-to-end influencer activations across the SOS and biphasic launches — outreach, briefing, deliverables and post-campaign reporting.
- Skin-first and everyday creators chosen for credibility over follower count.
- Routine-led short-form and story content built for save-and-share, not just reach.
- Sustained creator-led presence across both launch windows
- Content that read as advocacy, not advertising
- A creator roster the brand could return to
- Turn a beauty event and a constant stream of product drops into moments the internet actually talks about.
- A product launch is forgettable. A creator's genuine reaction to it is the content their audience shows up for.
- Build the activation around creators as participants, not props — give them room to document, react and recommend in their own language.
- Managed influencer collaborations and on-ground activations at Nykaaland, coordinating creators to maximise visibility and engagement.
- Beauty and lifestyle creators matched to each drop and audience.
- Event coverage, GRWM and product-reaction content versioned per platform.
- Creator-led buzz around the activation
- Earned content across beauty communities
- Drops that landed as cultural moments, not just launches
- Cut through a saturated smartphone market where every brand claims the best camera.
- Spec sheets don't sell cameras. The photos people make with them do.
- Hand the device to creators who shoot for a living and let the output be the argument — camera-first storytelling built for the feed.
- Onboarded and managed creators across platforms, aligning each collaboration to the launch narrative and tracking performance throughout.
- Photographers and visual creators whose craft matched the product claim.
- Camera-led reels and stills that demonstrated the device in real hands.
- Launch narrative carried by credible creators
- Content that proved the product instead of describing it
- Consistent brand alignment across the roster
- Keep a heritage sneaker brand firmly inside the street and style conversations it helped create.
- Converse doesn't belong on a billboard. It belongs on the people shaping how a city dresses.
- Partner with style and street-culture creators and let them wear the brand into their own world, on their own terms.
- Led creator onboarding, negotiations and deliverables end-to-end, keeping every collaboration on-brand and on-time.
- Streetwear, music and style creators with real subcultural credibility.
- Fit-led, city-shot content made for the audiences that live in it.
- Brand placed back in genuine style conversations
- Creator content with subcultural credibility
- Partnerships built to be renewed
The Social Heads Engine
Every campaign we run moves through the same six positions. The engine is how we decide where to push.
Select a position to see what it connects to.
Aman Singh
Social Heads is led by Aman Singh — an influencer strategist who has spent his career inside the campaigns people actually remember.
Trained in visual arts and photography at Symbiosis International University and in digital marketing at IIDE, Aman has delivered influencer and creator campaigns for brands including Dove, Nykaa, Vivo, Converse, Glenmark and Minimalist — managing everything from creator outreach and negotiation to ad shoots, activations and reporting.
He built Social Heads to do that work without the agency overhead: closer to the creators, faster to the culture, and accountable to the outcome.
- Mumbai, India
- Influencer & creator marketing
- Symbiosis · IIDE
- Dove
- Nykaa
- Vivo
- Converse
- Glenmark
- Minimalist
Built forthe nextculture.
- Social Heads is a creator-led marketing company out of Mumbai. We exist for one reason: brands keep trying to buy attention, and attention stopped being for sale. It moves — creator to community, community to culture — and we build the campaigns that start it.
- Our team has run influencer and creator campaigns for some of the biggest names in beauty, wellness, tech and FMCG — Dove, Nykaa, Vivo, Converse, Glenmark, Minimalist and more. That experience is the foundation Social Heads is built on.
- We start with the audience, not the brief. Before we propose a creator or a format, we work out what the people you're trying to reach actually care about — and whether the brand has any right to be in that conversation.
- Creators are partners, not placements. We brief for intent and leave the execution to the people who understand their own audience. It's why the work reads as advocacy instead of advertising.
Why Social Heads
- Proven across categories
- The team has delivered campaigns for leading brands in beauty, tech, wellness and FMCG — Dove, Nykaa, Vivo, Converse and more.
- Creator-first, always
- We build around the people who hold the trust, not a media plan that happens to include them.
- Culturally current
- We track what's shifting weekly, so the work reflects the moment it launches into — and moves the second it lands.
Let'smakesomethingmove.
Tell us about your brand and your campaign. Hit send and it goes straight to Aman on WhatsApp — you'll usually hear back the same day.
Or message Aman directly — +91 77158 13836